Announcement

01/15/2016

About

Juno Award-winner and hit-maker, Classified, also known as Luke Boyd, has long been making waves at home and abroad with his trademark style and sound. With each release, the rapper-producer elevates his game; sharpening word play, experimenting with new sounds, and perfecting his flow. Now, Classified bring all to bear for ...

his 15th studio album “Greatful”, available January 15, 2016 via Half Life Records/Universal Music Canada, the country’s leading music company.

Riding off the Gold-certified success of his career defining 2013 self-titled album, “Greatful” sees a revitalized Classified going back to hip-hop’s roots with the street track “Filthy”, featuring hip-hop pioneer DJ Premier. The track and video harken back to early ‘90s cypher hip-hop in Brooklyn with sharp, witty wordplay over a simplified, catchy beat. “Filthy” is one of the hungriest tracks of Classified’s career, with the rapper settling into his niche of conscious lyrics followed with a sing-along chorus.

From classic vibes to modern day anthems, the lead single “No Pressure” is a guaranteed smash in the vein of 2013’s five time platinum-selling single “Inner Ninja”. Teaming up with rap icon Snoop Dogg, Classified has created a feel-good anthem that details a wild night out and the consequences that come with it. Snoop brings his expected charisma and mellow flow to the table, working in sync with the Canadian MC’s own.

The secret to Classified’s success has always been his inherent ability to break down the barrier between the performer and the man. A dedicated family man, Classified’s charisma and approachability extends to both his on-stage and off-stage personas that engage even the most discerning hip-hop fans and critics alike. The album “Greatful”, is the east coast MC’s homage to his most dedicated fans who have supported him for over a decade.

CLASSIFIED FAST FACTS:

2x Juno winner

7x Juno nominee

5x MMVA winner

17x MMVA nominee

Host of 2014 Juno Awards

2 top 10 Radio singles

18 million Youtube/Vevo Views

2013 release debuted #1 and has sold over 40,000 albums & 500,000 singles

2013 Canadian tour included 40 sold-out tour dates and over 70,000 fans in attendance

For media inquiries contact:

Universal Music Canada

National Media and Artist Relations

Stephanie.Mudgett@umusic.com

Or your local Universal Music Canada Representative

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Contact

Regional Publicist

Rosie Boyce

Rosie@girlie.con

(212) 989-2222 x112

National Publicist

Debbie Pressman

Debbie@girlie.com

(212) 989-2222 x117

Classified's 'Greatful' LP Out Today

Multiplatinum hit maker and Halifax native Classified releases his fifteenth studio albumGreatful today via Half Life Records/Universal Music Canada. Staying true to the inventive style that made his self-titled career-defining album a Gold-certified success in 2013, the rapper showcases his talent for layering memorable beats and melodies with conscious, thought provoking wordplay.

The album sees the charismatic rapper returning to his deep rooted hip hop background with the single “Filthy”, which features pioneer DJ Premier and draws inspiration from ‘90s cyber hip hop. The diverse album includes songs like “No Pressure”, where Classified teams up with icon Snoop Dogg to create a wild feel-good anthem that uniquely weaves the two rappers styles of flow, and “Noah’s Arc”, a song featuring Saukrates that layers a feathery piano melody with emotionally charged lyrics.

Greatful showcases Classified elevating his game while keeping the trademark style and sound that has engaged critics and hip hop fans alike. Greatful was produced by Classified and recorded at Halflife Studios in Enfield, Nova Scotia. The album consists of 16 tracks and collaborations featuring Snoop Dogg, David Myles, Ria Mae, DJ Premier and more available via iTunes.

Catch Classified on the Greatful Tour across Canada this February with special guest SonReal. Tickets & info at classifiedofficial.com.

Tour Dates:
2/9 - Neustadt, ON
2/10 - St. Catharines, ON
2/11 - Guelph, ON
2/12 - Toronto, ON
2/16 - Thunder Bay, ON
2/17 - Winnipeg, MB
2/18 - Saskatoon, SK
2/19 - Edmonton, AB
2/20 - Calgary, AB
2/24 - Cranbrook, BC
2/25 - Nelson, BC
2/26 - Victoria, BC
2/27 - Vancouver, BC
2/28 - Vancouver, BC
2/29 - Kelowna, BC
3/02 - Lethbridge, AB
3/03 - Red Deer, AB
3/04 - Medicine Hat, AB
3/05 - Regina, SK
3/09 - Barrie, ON
3/10 - London, ON
3/11 - Ottawa, ON
3/12 - Montreal, QC
3/16 - Charlottetown, PEI
3/18 - Halifax, NS

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